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Mas Selamat
Mas Selamat is a self initiated project that attempts to convert the iconic prisoner to a brand. Since it is almost 100% impossible
to break out of the prison in Singapore, hence it must be quite
an acheivement for someone
to escape from the detention centre
for a year. This series of works celebrates Mas Selamat as an iconic
figure. Some of the suggested products that carry
Mas Selamat as
a brand could possibily be tourist souvenirs. While the rest
of the
suggested possibilities of using the brand connote the items that
Mas Selamat had used to aid himself escaped from the prison.
The logo is meant
to be quirky, not too serious to the extend that
it carries the burden of a wanted poster. The logotype is inspired
by the curvature of toilet furniture
and road signages, which imply
the experience of how Mas Selamat escaped.













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